Tag: Marketing

All the articles with the tag "Marketing".

• AI in Marketing: Moving Beyond the Hype to Practical Application

  Published:Apr 23, 2025 |  at 01:53 PM

  The article discusses the transition of AI in marketing from a buzzword to a practical tool. It emphasizes the importance of targeted implementation, data analysis, ethical consideration, and strategic focus to achieve measurable marketing outcomes.

• The Evolving Role of AI in Marketing: Beyond Automation to True Partnership

  Published:Apr 22, 2025 |  at 11:13 AM

  The article envisions AI becoming a strategic marketing partner, demanding new skills like prompt engineering while emphasizing human oversight. This shift allows for better insights, personalization, and campaign optimization.

• Building Customer Bonds Through AI: The Future of Digital Marketing

  Published:Apr 22, 2025 |  at 10:57 AM

  The article emphasizes the importance of engaging with customer's AI assistants to build stronger customer relationships in the age of AI, highlighting the need to adapt marketing strategies to cater to AI preferences.

• BEN Group Launches iSKYE AI Platform for Enhanced Brand Integration in Gaming and Esports

  Published:Apr 22, 2025 |  at 10:47 AM

  BEN Group introduces iSKYE, an AI platform for improved brand integration in gaming and esports. It offers streamlined campaign creation, precise targeting, and enhanced performance measurement, potentially revolutionizing the industry.

• The AI Naming Conundrum: Why AI Model Names Are So Uninspired

  Published:Apr 19, 2025 |  at 10:15 AM

  AI model naming is often generic and uninspired due to a technical focus and lack of marketing expertise. This hinders consumer adoption and market differentiation in a competitive AI landscape.