Tag: Marketing

All the articles with the tag "Marketing".

• AI for Sales and Marketing Market Set for Explosive Growth, Driven by AR Convergence

  Published:May 7, 2025 |  at 01:52 PM

  The AI for Sales and Marketing market is poised for substantial growth, driven by the fusion of AI and AR. Immersive product demos are a key application, offering personalized and engaging customer experiences.

• Zalando Leverages AI to Revolutionize Marketing, Speed Up Campaigns, and Slash Costs

  Published:May 7, 2025 |  at 01:27 PM

  Zalando is implementing AI to revolutionize its marketing processes, leading to faster campaign turnaround times and significant cost reductions. The company is prioritizing responsible AI usage by actively addressing biases and ensuring brand safety.

• AI: The Potential Unifier of Marketing and Sales

  Published:May 6, 2025 |  at 02:32 PM

  This article examines how AI, through unified data and personalized insights, can potentially align marketing and sales teams, fostering collaboration and improved customer experiences, but highlights the importance of data quality and cultural change.

• Google's AI Max: Revolutionizing Search Ad Campaigns Through AI Automation

  Published:May 6, 2025 |  at 01:56 PM

  Google's AI Max automates search ad campaigns using AI for creative generation, targeting, and bidding. This aims to boost performance and efficiency, potentially democratizing access to effective advertising while raising questions about transparency and control.

• AI's Transformation of Search and Advertising: A Digiday Analysis

  Published:May 5, 2025 |  at 04:44 AM

  AI's transformation of search and advertising is forcing marketers to rethink traditional strategies. Brand building, content marketing, and AI-optimized experiences are becoming crucial for success in the evolving digital landscape.

• Enlyft Spring '25 Release: Empowering Go-to-Market Teams with Real-Time AI

  Published:Apr 28, 2025 |  at 01:24 PM

  Enlyft's Spring '25 release leverages real-time AI for GTM teams, offering enhanced account scoring, intent monitoring, and predictive lead qualification, aiming to improve sales efficiency and marketing ROI.

• Focusing on Value, Not AI Origin: Why Content Quality Matters Most

  Published:Apr 28, 2025 |  at 11:48 AM

  The article advocates for prioritizing content value and effectiveness over its AI origin. Marketers should embrace AI as a tool to enhance content creation while maintaining human oversight and focusing on audience needs.

• AI Adoption in Fashion Marketing: A Data-Driven Overview

  Published:Apr 24, 2025 |  at 04:49 AM

  Glossy's research reveals that fashion brands are increasingly adopting AI for marketing, focusing on content creation, personalization, and influencer marketing. The data suggests that AI adoption is driven by a need for efficiency, better targeting, and improved ROI.

• VCU Professor Develops AI Ad Method to Optimize Business Advertising

  Published:Apr 23, 2025 |  at 04:16 PM

  A VCU professor has created an AI advertising method which aims to save businesses time and money through automated, optimized ad targeting, personalized content creation, and real-time adjustments for improved performance.

• AI-Powered Method Promises Efficiency in Advertising Refinement

  Published:Apr 23, 2025 |  at 03:07 PM

  VCU researchers have developed an AI-driven method that predicts the impact of advertising creative changes, potentially saving brands time and money by optimizing ad development with data-driven insights.