Tag: NBC

All the articles with the tag "NBC".

• The Return of "Roundball Rock" and the Nostalgia of NBA on NBC

  Published:May 6, 2025 |  at 08:38 PM

  "Roundball Rock" is returning to NBC's NBA coverage, signifying a revival of a nostalgic era. The iconic theme song, strongly associated with Michael Jordan, aims to attract viewers and establish a distinct brand identity.

• NBC Sports Experiments with AI-Generated Voice for NBA Recaps

  Published:May 6, 2025 |  at 06:51 PM

  NBC Sports used AI to recreate the voice of a deceased editor, Jim Fagan, for NBA highlight narration. The experiment sparked ethical debates about posthumous likeness rights and the impact on voice actors.